Using Feedburner MyBrand ? Why not

Feedburner MyBrand is a premium FeedBurner service that allows publishers to showcase their feeds by serving them from their own domain. And i think most of you already know that if there’s premium words attached to every service, that means you’ll have to pay for it

Now the question is, why you should use Feedburner MyBrand instead of using the default feed address from your blogging platform or the free feedburner address ?

1. Easy to set up and easy to manage

Your blogging platform software doesn't provide stats tracking, and you’ll have to use another service / software to track it. And if you decided to track everything using various free stats tracking script on your own host, you’ll have to set up everything first, and managing it so it not causing more load to your host or server

2. More visibility to your domain

If you choose to use the free service from feedburner, you’ll notice that the url of your Feedburner address would be like feeds.feedburner.com/your-feed-name . And what’s the big deal with that address ? here’s a good explanation written by Jennifer Slegg from Searchengineland (tip #22) :

Don’t always think your free blog hosting company will be around forever. What will you do if you build up a loyal readership then one day you discover yourblogname.examplebloghost.com no longer works because examplebloghost.com has gone out of business? You want to make sure the search engines have a URL they will always find your blog at, rather than have to worry about them re-indexing your previously well-ranked blog on am entirely new domain… that is if you are lucky enough to get your blog posts from your free hosting company. Both Google's Blogger & Wordpress allow you to use their hosted blog service while displaying it on your own domain instead of their own branded one.

She said don't always think your free blog hosting will be around forever. And of course this applies to Feedburner too (see Danny Sullivan post about this for more info), and so that’s why i prefer to use my own domain name, instead of using feedburner address. And if you ask me why i choose Feedburner MyBrand instead of using default feed address from Wordpress, see point #1

3. Do i need to use it if my blog only has a small number of subscribers ?

Well .. actually it’s up to you, whether you want to use the default feed even without tracking it's statistical data, but if it's for me i’d rather choose to use hosted service from elsewhere (Read: Feedburner) simply because by using Feedburner i can also track who’s scrapping my site content without permission and try to make money from it (by placing Adsense next to it, of course) ..

4. How much does it cost ?

• $2.99/month for up to 3 feeds
• $6.99/month for 4-9 feeds
• $13.99/month for 10 or more feeds

Well .. if it's for me, i signed up with the plan number 1 .. :P .. and that’s all about it, if you need to get more information about Feedburner MyBrand you can read more about it here